Featured work · 03 / 04 · Dental clinic · Visoko

Patients typed “zubar”. The site said “stomatolog”.

A dental website rebuilt around the word patients actually search for. Now it's #1 for it.

Role: Website, SEO, email, analytics
Year: 2026
Languages: Bosnian, English
Site: Live dentaldrjusic.ba ↗

What changed

#1
on Google for “zubar Visoko”, the word the old site never used (27 Sep 2026)
#1 & #2
on Google for “stomatolog Visoko” too (27 Sep 2026)
2.5 s
the fastest of the three Visoko dental sites Google shows (3.5 s and 5.6 s on the same phone test, 27 Sep 2026)

The old site was slow, and patient enquiries were not always reaching us, and we had no idea. Ahmed fixed it and showed us proof that the messages now actually arrive. He also explained that patients search using the everyday word for "dentist", and that this word appeared nowhere on our site. Now it does. When I sent him my corrections, he made every one of them without argument. A good number of our patients live abroad and come back once a year. They cannot simply drop in. Everything is arranged in advance, through the site. That is exactly why it mattered so much that Ahmed found our enquiries were not arriving: those patients are the ones with no other way to reach us. In my opinion we now have the best dental website in our area.

Alen JusićOwner, Dental Studio dr. Jusićtranslated from Bosnian

The story

A dental practice with great reviews and a website that was quietly broken. Its own homepage address showed a “This page does not exist” message, while telling Google everything was fine.

Some patient enquiries never arrived either. The form said “sent” and the message simply vanished. That hurts most with patients who live abroad and plan their visit home through the site.

And the whole site used the formal word for dentist. Patients search for the everyday one.

What I didon this one.

Research
Found the missing word.
Keyword Planner, Bosnia, twelve months: “zubar” gets 100 to 1,000 searches a month. “Stomatolog”, the word the site used everywhere, shows no measurable volume. “Zubar” appeared on the old site zero times. Four page titles and descriptions were rewritten and the word went into the copy.
Email
Made the enquiries arrive.
The old setup reported success and then quietly threw messages away. Now the domain is authenticated with SPF, DKIM and DMARC through a proper mail service. Deliverability score: 3.2 before, 9.8 out of 10 after.
Bilingual
A second language for patients abroad.
A good share of the patients live abroad and come home once a year for treatment. The whole site also speaks English, so they can plan the visit before they land.
Migration
17 pages, zero dead ends.
All 17 pages answer with 200, and all 11 old addresses redirect to their new page, so old links and Google results still land somewhere useful.
Speed
The fastest dentist in Visoko. Online, at least.
Desktop shows the main content in 0.4 s. On a slowed-down phone test it beat the other two local dental sites Google shows: 2.5 s against 3.5 and 5.6.
Analytics
Analytics that asks first.
GA4 with Consent Mode v2, a cookie banner and a cookie policy. Checked on the network: zero requests to Google before the visitor chooses.